Description

In Shopify For Dummies, ecommerce exec, adviser, and speaker Paul Waddy wastes no time showing you how to create and open a thriving online store. You can do it all, from marketing and customer engagement to payments and shipping.

The book will help you:

• Manage and market your inventory, including how to create collections and upload multiple products and images with a single click
• Learn to market to the right people at the right time in the right way, through platforms like Facebook and Google
• Discover how to make the most of Shopify s countless and powerful features, like email subscriber collection, tags, payment and currency options, shipping rules, and its in-depth analytics dashboard.
• Set shipping prices and rules, and create shipping accounts with Australia Post